Operational Effectiveness Is Not Strategy
Автор: Accounting Professor.org- Ben Wann
Загружено: 2024-11-11
Просмотров: 220
Описание:
Operational effectiveness is not a strategy. Operational effectiveness is about doing things better than your rivals. Enhancing productivity, quality, and efficiency can help with this. However, operational effectiveness alone is insufficient to create a sustainable competitive advantage.
Strategy, on the other hand, is about doing different things than your rivals. You can accomplish this by concentrating on a different market segment, providing a different value proposition, or using a different business model. Strategy is about creating a unique position in the market that is difficult for rivals to imitate.
Competitive rivals that are more strategic will eventually surpass a company that only focuses on operational effectiveness. This is because rivals can easily copy operational effectiveness. However, strategy is more difficult to copy because it is based on unique resources, capabilities, and relationships.
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