How to optimize Meta Description Tags

Описание: How to optimize Meta Description Tags

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   • How to optimize Meta Description Tags  

Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s code.
Meta Description Tags - Explains to search engines and (sometimes) searchers themselves what your page is about.

While it’s true that you no longer need to optimize your meta description and meta keyword tags for Google, that doesn’t mean you should ignore these fields entirely!

Meta Description Should Include a Call to Action
In a way, writing good meta descriptions draws on the principles of copywriting as much as it does SEO best practices.

Asking people to do something (as in the case of “Find out how” in the example above) often results in readers taking the action you’ve requested. Other possible calls to action for your meta descriptions include “Discover how,” “Read more about,” “Click here,” or other related variation.

Use cliffhangers in your meta descriptions to encourage viewers to click through for the full story.
Write your tags for yourself.
 
New Google Metadata Character Limits Meta Description = 115 characters
The common theme we’ve been hearing for the past few years is “everything is going mobile” and it is here. So, it’s time to wipe the dust off those title tags and meta descriptions you wrote a year ago when your site relaunched and optimize them for the new character limits.

Meta Description Tags are a great way for website owners to provide a vital marketing information to client search queries.
Meta Description Tags do not affect search rankings in any way, but saying that they are very important in gaining high click-through rate. In a way the best “organic ad text"you can get when people are inquiring about your product.

A well written and planned meta description can give you a huge advantage in search engine results page (SERP), resulting in more visitors to your website and more chances to convert them into leads or new customers.
Concisely Articulate Your Value Proposition

Per my point to always write for the user first and not the search engines, the reason is to make your web copy and meta descriptions inviting rather than awkward.
Your goal should be to write with a warm tone that welcomes the user to enter your virtual front door.
Incorporating a short call-to-action (CTA) or offer at the end of your meta description is a great way to boost your click-through rate.