Get Your Mind Into The Gutter

Описание: Sexually transmitted infections and teen pregnancies are no joke at all, and to combat that, the UK Government started a campaign against those after the turn of the millennium. The first campaign was called "R U Thinking About It?" (Isn't it lovely how the internet spelling and lingo started to affect campaigns like these?), and featured several ads over the course of a few years.

I like most of the campaign approaches here, they're not preachy and they use humour in a way that does not make the target audience cringe for trying to be too 'down with da kidz' (looking at you, Truth). The endline is also very good, it shows that sex is nothing one should be shunned for thinking about. I do think they could've educated teenagers more about stuff like consent, and been LGBT inclusive, but then again, neither of those things was really in the public eye in the early 2000s.

Guess it's time to stop writing before this turns into an essay. The campaign itself was superseded later by another campaign with a more familiar tagline, but we'll get back to that in another radio advert collection... ;)

Thank you to sapphirebluegirl for filling in some of the blanks in the subtitles.