How Karma and Luck Made Energy Jewelry a $16M Business

Описание: Karma and Luck built a multi-million-dollar empire around spiritual energy and elegant design. Founded by an Indian entrepreneur, this brand sells crystal jewelry and feng shui décor that blend wellness with style.

Its best-selling Crystal Tree promises “Feng Shui energy for your home,” a message that resonates deeply with Western consumers. With 12 stores across major U.S. cities, Karma and Luck has mastered the mix of online strategy and offline experience.

It’s a case study in how belief, design, and eCommerce can align for success.
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