Nervous on Camera? Good. | Ignite the Frame E02

Описание: In this episode of Ingite the Frame, we unpack one of the most common fears in video marketing: putting real, non-media-trained people on camera.

After 25+ years of producing interviews, we’ve worked with hundreds of “nervous” participants – executives, students, healthcare professionals, business owners – and we’ve learned something important: nervous doesn’t mean ineffective.

We explore:

-Why real people outperform actors in most brand storytelling
-How to prep non-professionals before shoot day
-Why we avoid scripting (most of the time)
-How to structure interviews to build confidence
-Practical advice for anyone about to step in front of a camera
-If you're a marketing leader, creative director, or brand strategist trying to balance authenticity with polish – this episode is for you.

Because in a world of stock footage and scripted messaging, real wins.

00:00 – Intro
00:21 – Why Use Real (Nervous) People Instead of Actors?
02:25 – Authenticity in the Age of Stock Content
03:00 – How to Prep Non-Media-Trained Participants
04:05 – Wardrobe, Makeup & Confidence
05:52 – “This Isn’t Live TV” – Reducing Pressure on Set
06:45 – Why We Avoid Scripted Answers
08:09 – Regulated Industries & When Teleprompters Make Sense
09:03 – Tips for Nervous People on Shoot Day
10:20 – Practice on Your Phone First
10:59 – Passion vs. Polish
11:40 – Managing the Awkward Pre-Roll Moment
12:59 – Easing Into Interviews (Without the Formal “Action”)
14:15 – Lens vs. Conversational Style
15:00 – Should You Start With Hard Questions?

Ignite the Frame is produced by Atomic Spark.