Brand Equity Measurement: The Strategy That Changes Everything
Автор: Business & Finance Strategy By Shareholder Value
Загружено: 2026-01-21
Просмотров: 2
Описание: BRAND EQUITY MEASUREMENT Brand equity refers to the incremental value that a product or service gains from being branded, compared with an identical unbranded alternative. Measuring brand equity allows organisations to understand how their brand influences customer decision making and financial performance. #businessstrategy #financialstrategy #brand #branding #brandequitymanagement
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