Lockdown Economy Nederland in a Storytelling and Management agency for Chefs with Jorane Cuppen

Описание: In this interview, we meet Jorane Cuppen, a founder of the chef’s management agency Guts to Glory and one of the MenuMe Guide Foodie Angels in Amsterdam, The Netherlands. ‘The hungriest woman’ as she calls herself on the social media, Jorane shares very personal insights on working with chefs during the pandemic navigating together changes in their role and their business. As the regular restaurant schedules are being shuttered by curfews and lockdowns, Jorane finds her main purpose in helping chefs with emotional and physical adaptation to the new ways of working. She sees her role to be there for them in ‘good time and bad times’ and she is convinced that by caring for each other, keeping perspective and looking for new initiatives, the restaurant industry will be able to surmount the current challenges.

What things does the guest need help with?
Jorane has mentioned that it would be great to get perspective, in other words, to understand how long things will last and in what form. She also welcomes help with finding collaborations to develop and grow new initiatives.

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The Lockdown Economy is the United Nations registered initiative by the Think Tank AlterContacts to help small businesses overcome the challenges of the pandemic https://lockdowneconomy.org. This sector-specific edition is devoted to restaurants and done in collaboration with MenuMe Restaurant Guide https://menume.guide/.

About the Guest
Practically growing up in a kitchen, Jorane experienced the preparation of food and care for ingredients very closely. She started in Hospitality when she was 14, working with various professional chefs, where she'd always find that important connection.
Following a hospitality mind-set, she graduated from Hotelschool The Hague. With experience in PR and Marketing, she is determined to tell the stories that otherwise would be left untold, evolving around F&B.
With a massive appetite for challenges, new projects, inspiring people and - of course - food, she aims to connect and develop individuals, concepts and strategies in the international world of gastronomy.

"Guts to Glory is a storytelling and management agency for chefs, hospitality professionals and companies within the hospitality industry. We are working around the clock to communicate the right story to the right people at the right moment. Because every story is different, it is of great necessity to develop a personalized strategy. Every story is different and so is yours.

We create, write, pitch, organise, manage, advise, talk, train, inspire, market, eat and drink within the hospitality industry.
With a passion for thinking outside the box, we are always hungry for more. The right message, the right plan and the right target." https://www.gutstoglory.nl
  / jorane-cuppen-100b8299  
  / jorane.c  

About the host
Irina is an independent L&D and organisational development consultant, a speaker and a researcher. Her passion is to enable human-centred practices in organisations.
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