Steve Hasker, Nielsen, on "big data" and social media
Автор: McKinsey on Marketing & Sales
Загружено: 2011-11-21
Просмотров: 2590
Описание: Steve Hasker, President, Media Products and Advertiser Solutions for Nielsen, discusses the challenges of harnessing big data to understand customers, how B2B companies are behind B2C companies in managing social media, and what mobile is doing to the world of social media. For more about this topic, please visit the Chief Marketing & Sales Officer forum [LINK: http://cmsoforum.mckinsey.com/]
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