Full Episode - Moving from performance to brand - Preston Rutherford
Автор: Hybrency
Загружено: 2025-07-21
Просмотров: 114
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Everyone talks about the difference between performance and brand but transitioning from one to the other is often fraught with uncertainty and change that requires both a different mindset, culture and measurement approach. So how do you do it?
Preston Rutherford was Shopify Plus' first customers and built Chubbies into a successful $100mil exit. He now has taken some of the measurement infrastructure he built in house to help his decision-making and rolled it into his newest software venture which aims to help other companies do the same.
This is the full episode of the Champagne Strategy show.
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