How Mastercard Turned Refugee Crisis Into Smart Business Data
Автор: The Average Guy
Загружено: 2026-02-13
Просмотров: 25847
Описание:
After the Russia–Ukraine war, over 1.5 million Ukrainians were displaced and many relocated to Poland. With nearly 1,000 new businesses being registered daily, competition intensified rapidly — creating economic tension between local and refugee entrepreneurs.
That’s when Mastercard launched “WhereToStart”, a free digital tool designed to help small businesses choose the best location to open shop.
Using anonymized spending data, foot traffic insights, and a complementary business model, the platform showed entrepreneurs which areas had demand, what businesses were missing, and how they could avoid direct competition.
Data that was once accessible only to large corporations became available to everyday entrepreneurs.
This wasn’t just a marketing campaign.
It was a data-driven solution to encourage collaboration over competition.#Mastercard #marketingcasestudy #BrandCampaign #BusinessStrategy #MarketingExplained #TheAverageGuy
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