Heineken Firm's Corporate-Level and International Strategy - Essay Example
Автор: Essay Zone
Загружено: 2023-09-03
Просмотров: 104
Описание:
📝 Essay description: Heineken is a brewery company founded by Gerard Heineken in Amsterdam. In 1873, it began producing beer and was active in the brewing industry in over 178 countries globally. Heineken is a global leader in the brewery industry that has strived to be consistent in its endeavors.
🔗 Essay text: https://business-essay.com/heineken-f...
ℹ️ Subjects: Business Strategy
ℹ️ Words: 1103
ℹ️ Pages: 4
ℹ️ Language: 🇺🇸 English
📚 Reference list:
Bez, Samuel. “Heineken: How Did It Become the Most Popular Brand in the Beer Market?” Medium, Web.
Bhasin, Hitesh. “SWOT Analysis of Heineken.” Marketing91, 2019, Web.
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