I Made $400,000 Teaching Companies AI (How You Can Too)

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This episode breaks down the AI training offer powering a €324k+ agency without writing code: how to sell corporate AI workshops as a foot-in-the-door, price them (~$6k–$10k), and convert 60–70% of trainees into automation, agents, and long-term retainers. You’ll learn the adoption playbook—light AI tools audit, process mapping, live demos, and four-week follow-ups—to create internal AI champions who drive enterprise AI adoption and make operations, marketing, and GTM upgrades stick. We cover positioning (case-study-led sales via LinkedIn/Substack), delivery (remote-first cohorts, prompts, GPT-4, small automations), and the offer ladder for mid-market clients ($20–$150M). If you’re a non-technical founder, this is your blueprint to launch an AI consulting/training arm now and scale into high-margin automation services in 2025–2026.

Connect with Matteo:
  / matteo-arnaboldi  
https://morfeushub.com/

⏱️ Timestamps:
00:00 What We're Covering
01:10 Training as a sleeper AI agency offer (pricing, conversions, value ladder)
03:27 Culture over code: audits, change management, and building internal AI champions
08:18 Case-study GTM: LinkedIn/Substack growth and selling workshops that upsell
14:10 Delivery walkthrough: remote-first workshop, process selection, live demos, and follow-ups
29:50 Non-technical founder playbook: start with consulting/training, land retainers, scale automation