Amazing Book Brief The Win Without Pitching Manifesto by Blair Enns.
Автор: MDB
Загружено: 2024-02-01
Просмотров: 55
Описание: Many creative professionals struggle to get paid fairly for their work, as they are often expected to give away their ideas for free in order to win clients. This is not only unfair, but also harmful to the industry and the quality of the work. However, some creatives have found a way to break this cycle and build more successful and respectful businesses. They have adopted 12 principles that help them stand out from the competition, position themselves as experts, and charge what they are worth. These principles are not easy to follow, but they are worth the effort. They require you to change your mindset and your practices, and to challenge the status quo. This summary will introduce you to these 12 principles and show you how they can transform your creative business.
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