The retail tech landscape heading into 2026

Описание: In this opening conversation from Retail Innovation Talks in New York, Doug Tiffan, Head of Global Solution Strategy for Apparel & Fashion at AWS, shares key signals shaping the retail landscape heading into 2026. The discussion explores how brands can make data actionable, bring customer insight closer to design and merchandising, and prepare for agentic commerce and AI-powered shopping. The session sets the strategic context for how fashion and retail companies should prioritise execution and return on investment in an increasingly AI-mediated market.

Retail Innovation Talks is Scandinavian MIND’s annual NRF side event in New York City. The event brings together senior leaders from fashion, retail and technology to discuss how data, platforms and AI are reshaping the industry. The 2026 edition was hosted at the Amazon offices in Manhattan and featured speakers from H&M Group, Lager 157, Kappahl Group, AWS, CGI, Infor, New Black, Nedap and Centric Software. The programme combined focused conversations with curated networking among decision-makers.

Scandinavian MIND is a media and event platform covering the intersection of fashion, retail and technology. Through journalism, podcasts and international events, we connect brand leaders, innovators and technology partners shaping the future of the industry.