From Rank 30 to #2: How Long-Tail Local SEO Doubled Case Volume | 20M Data Points with Eean Ovens

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How do you take a law firm from rank 30 to #2 across an entire metro and double their case volume?

Eean Ovens, CEO of Agency Assassins, has tested local SEO strategies across 2,000+ active campaigns with 20 million data points—and discovered that long-tail keywords are the secret revenue drivers most agencies completely ignore.

In this episode of The Agency Insider Show, we break down:

🎯 THE CASE STUDY:
Law firm went from rank 30 → #2 for "law firm for car accident" across entire Denver metro
Case volume DOUBLED using long-tail keyword strategy
Client scaled from $15K/month to $25K/month

📊 THE DATA-DRIVEN INSIGHTS:
Why long-tail keywords drive more revenue than competitive head terms
The 160-keyword framework: branded, money keywords, and 100+ long-tail terms
Counterintuitive CTR truth: DECREASE traffic when rankings drop (not increase)
What 20 million data points reveal about Google Maps ranking
How to see algorithm changes 8 hours before they hit Facebook groups

🚀 SYSTEMS & SCALING:
From $2M bankruptcy to $1M agency: brutal lessons learned
"Everything is your job" - the mindset shift from CTO to CEO
Joy Hawkins' experimental approach to process vs. talent
Custom GPT architecture that removes guesswork from campaigns

🤖 AI & THE FUTURE:
Why local SEO is dodging AI's bullets (and how long it will last)
What businesses should do NOW to get recommended by LLMs
Optimizing for ChatGPT, Perplexity, and other AI search platforms

Perfect for agency owners, local SEO practitioners, and anyone building data-driven, systematic operations.

⏱️ CHAPTERS:

0:00 - Can Long-Tail Keywords Really Double Your Case Volume?
1:15 - How Does Someone Go From Construction to Running 2,000 SEO Campaigns?
3:46 - Did You Really Sell SEO Before Knowing How to Do It?
6:02 - What Can Physical Operations Teach Digital Marketers?
8:04 - Why Do Systems Fail Without Process?
10:16 - Are You the Primary Asset in Your Business? (The E-Myth Problem)
14:41 - How Does a $2M Business End Up in Bankruptcy?
19:42 - What Does "Everything Is My Job" Really Mean?
19:55 - What Do 20 Million Data Points Actually Reveal?
21:40 - Should You DECREASE Traffic When Rankings Drop?
24:43 - What's the 160-Keyword Strategy?
25:08 - 🔥 How Do You Go From Rank 30 to #2 and Double Case Volume?
26:48 - How Do You Choose Your 160 Keywords?
28:55 - What Makes Agency Assassins Different From Other CTR Tools?
33:26 - How Do You Detect Google Changes 8 Hours Before Everyone Else?
37:49 - What Are the Non-Negotiable Elements of Your SOP Framework?
40:28 - What's Google's Biggest Challenge Today?
43:42 - How Does Joy Hawkins Track Every SEO Action as an Experiment?
47:24 - How Did You Scale to $1M Without Everything Breaking?
49:38 - What Does Your Custom GPT Actually Do?
51:51 - Where Does AI Fail in Local SEO?
52:11 - Why Has Local SEO Survived the AI Revolution?
56:26 - What Should Businesses Do NOW to Get Recommended by LLMs?
59:41 - What Is "Search Everywhere Optimization"?
1:05:46 - What's the Best Book You Read This Year?
1:06:29 - What's One Tool Every Local SEO Agency Needs?
1:06:55 - What's the Biggest Waste of Money You See Agencies Making?
1:07:20 - Which Hire Changed Everything for Your Business?
1:07:51 - What's the Most Overhyped SEO Tactic Right Now?
1:08:11 - If You Started Over Tomorrow with $10K, What Would You Do?
1:09:23 - What's Your Final Advice for Agency Owners?