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She ENDED Her Brand in ONE DAY - The Rise and Fall of Z-Palette | Behind the Controversy

Автор: Jen Luv

Загружено: 2025-07-11

Просмотров: 173383

Описание: Z Palette was once a MUST HAVE tool for beauty lovers and professional makeup artists, but after a one fateful day on Instagram, the brand’s reputation took a dramatic hit. In this episode of Behind the Controversy, we explore the rise, fall, and fallout of Z Palette. How did a depotting tool became the center of one of beauty’s fastest falls from grace. From founder Zena Shteysel’s early innovation to the infamous 2017 social media meltdown, we’ll unpack what really happened, what could have gone differently, and why the brand never fully recovered. If you’ve ever wondered how this cult-favorite product turned into a cautionary tale, this is the video for you.

Z Palette Website - https://www.zpalette.com/

Side note
I tried out the BaBylissPRO Barrel Waver on my hair. What do you think?
(I bought it, this video isn't sponsored.)

Time Stamps
0:00 Intro
2:33 Chapter 1 - There's got to be a better way...
8:45 Chapter 2 - A hot mess
30:16 Chapter 3 - End of an era

Videos
How To De-Pot Lipsticks & Concealers with Z Palette | Ulta Beauty    • How To De-Pot Lipsticks & Concealers with ...  
Z Palette Large Z Palette Makeup Organizer on QVC    • Z Palette Large Z Palette Makeup Organizer...  
Here for the Tea Z PALETTE SAGA [PART 1] ALL COMMENTS & SHADE INCLUDED!    • Z PALETTE SAGA [PART 1] ALL COMMENTS & SHA...  
Here for the Tea Z PALETTE OWNER GOES ALLLL THE WAY OFF ON CUSTOMERS [PART 2]    • Z PALETTE OWNER GOES ALLLL THE WAY OFF ON ...  

Articles
Allure Z Palette Loses Fans, Retail Partners After Bullying Customers
https://tinyurl.com/2zv58mjm
Daily Mail 'You are in a dorm room - it may be a stretch for your budget': Beauty brand is accused of 'bullying' its customers after firing back at people who said its latest product was ‘overpriced' https://tinyurl.com/5x34nwpe
Seventeen Z Palette Will NOT Apologize for Their "Bullying" Instagram Comments https://tinyurl.com/y7u5tt8x
2013 Lawsuit against MAC Cosmetics https://www.casemine.com/judgement/us...
----------------------------------------------------------------
Curious about my current favorite skincare and makeup products? I've got a bunch for you all in one place! https://shop.howl.me/JenLuv

Want a written version of the latest makeup news? Check out my free Subtack here: https://jenluv.substack.com/

Like my shirts? Most of them are from Stitch Fix! If you use my customer referral code, we both get $25 toward our next order! https://www.stitchfix.com/invite/cqk5...

Thanks for subscribing to my channel (https://www.youtube.com/subscription_...) ! Here we talk makeup news on my weekly series What's Up in Makeup. The top news segment focuses on beauty influencers, cosmetic brands, and fascinating stories about the cosmetic industry. The product report talks about all of the latest makeup releases at Sephora, Ulta, and beyond! You'll also find deep dives about he beauty community, makeup and skincare brands, products, and so much more! I hope you love it here!
Want to be part of the Collective Brain Elite? Join HERE for $1.99 per month -    / @jenluv  

The What's Up In Makeup LIVE CHAT Podcast is now available! You can access it through YouTube or through YouTube Music!    • What's Up in Makeup Live Chat  

FTC: This is not a sponsored video.
Out-tro Music: Dimples by Oomiee via Epidemic Sound
*******************
Want to help out with What's Up in Makeup? Check out our Hunters group!   / wuimhuntersofficial  
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Instagram: jenluvsreviews
TikTok: https://www.tiktok.com/@jenluvsreview...
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Affiliate Code
House of Marste https://www.houseofmarste.com/?ref=Je...
Colour Pop https://colourpop.sjv.io/JENLUV
Save 10% at Sigma with code JENLUV
Save 15% off select collections at Natasha Denona with code JENLUV https://natashadenona.com/JENLUV
My FAVORITE Popcorn at CityPop Denver https://collabs.shop/16wagi
Arttitude Cosmetics - JENLUV for 10% off
JENLUV10 for 10% off at Salt New York (owned by the AMAZING Kiki G)

CURRENT SETUP:
IKEA Alex Drawers (9): https://go.magik.ly/ml/vr6g/
IKEA Alex Drawers (5): https://go.magik.ly/ml/vr6h/
Main Camera: https://shop-links.co/175469600597672...
FAVORITE Lens right now: https://shop-links.co/175469600528644...
Lens Adapter for GH5: https://shop-links.co/175469600610752...
Best Lights: https://amzn.to/3adDo7B
Diffuser for Best Lights: https://amzn.to/2Tarfe5
Good Lights: https://amzn.to/2TuDjaa
Vlog Cam(Great Starter for YT): https://amzn.to/2PBgeOm
Good Mic: https://amzn.to/2NkeNpR
Best Mic: https://amzn.to/2PyJ1FP
AWESOME LENSES FOR MY PHONE! : https://shop-links.co/175469600907283...
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She ENDED Her Brand in ONE DAY - The Rise and Fall of Z-Palette | Behind the Controversy

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