Brews & BizDev - Episode 18 - Fulfilling Your Brand Promise with Barry Enderwick

Описание: Paul Greiner of Renoun Creative and Barry Enderwick, Co-Founder of Kaizen Creative Partnerships and former Director of Marketing at Netflix, enjoy a Pine Tar Incident (West Coast IPA) by Strike Brewing and discuss the impact of breaking your Brand Promise (even when you're Netflix), the similarities between content marketing and sales development activities, the differences and relationship between marketing and brand, and a whole lot more.

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