Keith Paul: From Necessity to National Franchise

Описание: How HandyPro grew from a personal mission to a nationwide service brand built on trust.
Founder & CEO Keith Paul shares the systems, training, and purpose behind franchise success.
A deep dive into aging-in-place trends, craftsmanship, Medicaid opportunities, and scalable service quality.

Episode Summary

In this episode, Chris Cook interviews Keith Paul, Founder and CEO of HandyPro International, to uncover how he built a service brand centered on trust, quality, and purpose. Keith explains the origin story of HandyPro, which began as a mission to protect seniors from dishonest contractors, and how that mission evolved into a national franchise system. The conversation explores franchise and craftsman dynamics, the increasing need for aging-in-place home modifications, the company’s expansion into disability services, and the growing opportunities within Medicaid and group home markets. Keith also highlights how proprietary technology and continuous improvement fuel customer experience and operational efficiency.

Key Takeaways

HandyPro was founded to protect seniors from dishonest contractors
The company started with a mission to provide trustworthy home services
Keith emphasizes the importance of vision, strategy, and people in business
Franchisees and craftsmen have distinct roles within the company
Training and certification are crucial for ensuring quality service
There is a growing trend for aging populations to want to stay in their homes
HandyPro is expanding services to cater to people with disabilities
The company is navigating opportunities in the Medicaid space
Technology plays a key role in improving customer experience
Continuous improvement is essential for business growth

Chapters

00:00 Building Trust in Service Brands
02:54 The Journey of Handy Pro International
05:47 Franchisee and Craftsman Dynamics
08:15 Training and Certification Processes
11:11 Industry Trends and Aging Population Needs
14:03 Expanding Services for Disabilities
17:12 Navigating Medicaid and Group Home Opportunities
20:07 The Importance of Purpose in Work
23:01 Leveraging Technology for Improvement
25:45 Continuous Improvement and Future Aspirations

Sound Bites

"We started the company 29 years ago."
"People want to stay in their home."
"We have our own proprietary software."

Keywords

HandyPro, franchise growth, service industry, aging population, home modifications, trust in business, training craftsmen, Medicaid services, technology in home services, customer experience

CTA SECTION

🔗 Connect With Chris
LinkedIn:   / scalewithchris  

Work With Five Fuse: I. https://www.fivefuse.com/

🔗 Connect With Today’s Guest
LinkedIn:   / keithpaulhandyprointernational  

Website: https://www.handypro.com/

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