Kotler Marketing Communication Model
Автор: Galton College
Загружено: 2017-06-15
Просмотров: 5437
Описание:
The Kotler Marketing Communication Model, developed by Philip Kotler, is a framework that outlines the process of effective marketing communication.
The model consists of five key elements: sender, encoding, message, media, and receiver. The sender is the marketer who encodes the message, which represents the information or content to be communicated. The message is transmitted through various media channels, such as advertising, public relations, direct marketing, or digital platforms.
Finally, the receiver, or target audience, decodes the message and forms perceptions and responses.
The Kotler Marketing Communication Model emphasizes the importance of delivering the right message through the right channels to reach and engage the intended audience.
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