FrieslandCampina x Vypr | How Agile Consumer Insights Drove New Category Growth in Dairy

Описание: FrieslandCampina is one of the world’s largest dairy co-operatives, owned by over 14,000 member farmers and supplying high-quality dairy products to more than 100 countries. In the UK, they’re best known for beloved brands like Yazoo, Chocomel, and Barista, alongside a growing portfolio of private-label products. https://www.frieslandcampina.com/

With over 150 years of heritage and a commitment to sustainability and consumer-led innovation, FrieslandCampina wanted to move beyond historical data to uncover fresh, fast, and forward-looking insights that would help them break into new dairy categories and secure more retail listings.

The Challenge:

Understand current consumer preferences beyond traditional category data

Test emerging trends like premium milkshakes and ethical sourcing

Present credible, insight-backed proposals to UK retailers

Accelerate decision-making across innovation and product development

How Vypr Helped:
By partnering with Vypr, FrieslandCampina gained access to agile, real-time consumer insights that enabled them to:

Validate new concepts and category ideas in minutes, not months

Compare brand perceptions against competitors with quantifiable data

Test sustainability and premium claims to shape stronger propositions

Build evidence-led business cases that resonate with retail buyers

The Outcome:

Faster, more confident innovation across NPD and product strategy

Greater credibility with UK retailers through consumer-backed data

Successful new listings and entry into emerging dairy segments

FrieslandCampina’s partnership with Vypr shows how heritage brands can innovate faster — blending tradition with the agility of consumer insight.

Ready to put consumer insight at the heart of your next launch?
Book a Vypr demo today and see how we can help you make faster, smarter, evidence-led decisions. https://vyprclients.com/book-a-demo/