The Indie Author Business Plan: The Basics

Описание: This presentation by Kimberley Grabas (YourWriterPlatform.com) is part of the 2016 Frankfurt Book Fair Indie Author Fringe, an online author conference that showcases the best self-publishing advice and education for authors across the world — harnessing the global reach of the Alliance of Independent Authors’ network.

Free copy of The Author Business Plan & Guide: https://your-writer-platform.teachabl...

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Does the thought of writing a business plan make you wince?

If you’d prefer to skip the spreadsheets in favor of a more “writer-friendly” planning process–because deep down you know you could use a bit more direction to move your writing career to the next level–you’re in luck!

I’ve designed this business plan framework with the creative Indie-entrepreneur in mind.

Yep, it’s still a business plan.

But I’ve tried to soften the corporate jargon, as well as give you ideas as to how you can use each section to take control and grow your writing career as an indie author.

Key Learnings:

Overcome resistance to the idea that, as an author, your job is not just to write.

If you want to turn your passion for writing into a business, you must have a solid and strategic plan in place.

An author business plan will help you clarify and articulate a clear vision for your writing career, which will help guide your writing, marketing, and business decisions.

At the end of this session, you will have the framework (and the confidence) to write your own business plan, and change the trajectory of your writing career.

To download the free guide mentioned in this video, click here: https://your-writer-platform.teachabl...

0:00 Introduction
0:19 THE INDIE AUTHOR BUSINESS PLAN: The Basics
3:27 DEVELOPING YOUR AUTHOR BUSINESS PLAN
3:53 A. BUSINESS VISION + AUTHOR BRAND
6:42 B. BUSINESS DESCRIPTION + PUBLISHING PLAN
9:53 C. MARKET ANALYSIS
11:58 D. AUDIENCE RESEARCH
14:09 E. COMMUNITY + PLATFORM BUILDING
19:21 G. MARKETING STRATEGY
23:22 ADDITIONAL GROWTH + EXPANSION STRATEGIES