#20 – Website marketing with AI: trust, personalisation, and creativity (Andy @ Orbit Media)

Описание: Up next, a conversation with Andy Crestodina, a thought leader in content strategy and web marketing. With decades of experience and a curious mind, Andy brings actionable insights into the evolving landscape of AI-powered digital marketing.

In this episode, we explore:
👉 How AI can transform website strategies and improve content creation
👉 Building trust through evidence and stakeholder alignment
👉 Differentiating content in a saturated market
👉 Leveraging AI to boost personalisation and optimise conversions

If you’re a marketer or business owner curious about the future of content and AI, this episode is packed with insights to elevate your strategy.

Key Takeaways
⭐ AI audits build trust by identifying unsupported claims
⭐ Personalisation scales engagement and enhances user experience
⭐ Differentiation is key—fewer but higher-impact pieces beat volume
⭐ Original research and strong opinions win in content strategy
⭐ AI helps analyse data, identify gaps, and optimise marketing efforts

Timestamps
⏱ 07:05 – Stakeholder alignment challenges
⏱ 12:55 – AI tools for content analysis
⏱ 19:01 – Exploring different AI models
⏱ 26:27 – Identifying gaps in content creation
⏱ 32:18 – Differentiation in the age of AI
⏱ 40:50 – Risk-taking in marketing strategies
⏱ 49:47 – The rise of personalisation and AI in marketing
⏱ 55:03 – Optimising conversions with AI insights
⏱ 01:01:22 – Leveraging AI for performance measurement
⏱ 01:07:40 – Creating effective personas for AI utilisation

Listen to this episode:
🎧 Spotify: https://open.spotify.com/episode/3U9m...
🎧 Apple: https://podcasts.apple.com/ca/podcast...
🎧 YouTube:    • #20 – Website marketing with AI: trust, pe...  
🎧 NerdCow: https://nerdcow.co.uk/podcasts/ai-web...

Where to find Andy Crestodina
🌐 LinkedIn:   / andycrestodina  
🌐 Website: https://www.orbitmedia.com
🌐 AI Powered Website Audits: https://www.orbitmedia.com/blog/ai-we...
🌐 AI for Thought Leadership: https://www.orbitmedia.com/blog/ai-th...
🌐 How to Combine ChatGPT and GA4: https://www.orbitmedia.com/blog/chatg...

Where to find me
🌐 LinkedIn:   / tomaszlisiecki  
🌐 Website: https://nerdcow.co.uk
🌐 Newsletter: https://webabunga.com