How to spy on competitors in Google Ads for free?

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Analyzing competitors in Google Ads is not just a matter of curiosity, but a necessity for a successful advertising campaign. Let's take a closer look at the three main methods:
1. Manual competitor analysis
This is the simplest method. Open incognito mode and enter your keywords. What to analyze:

Ad texts and headlines
Extensions (additional links, phone numbers, addresses)
Landing pages and USPs
Website loading speed
Promotions and special offers

2. Google tools
Auction Insights in Google Ads is a free tool that shows:

The share of your ad impressions
Your position relative to competitors
The share of auction wins
Audience overlap

3. Third-party services
SEMrush, Ahrefs, and SpyFu allow you to see:

Approximate competitor budgets
Their keywords
Ad campaign history
Position dynamics

Practical tips:
✓ Analyze your top 5 competitors every month
✓ Create a table with strengths/weaknesses
✓ Test successful approaches of competitors
✓ Don't copy blindly — adapt to your business

Remember: those who know their competitors can offer better terms and win the battle for customers!

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