How To Set The Best Pricing Strategies For Your Business - Melina Palmer

Описание: Welcome back to episode 159 and the second instalment in the Scale Up Season.

This week, we're joined by Melina Palmer, applied behaviour economist, and podcast host of the Brainy Business and Author to talk all things pricing strategy.

Melina's latest book "The Truth About Pricing" discusses how pricing isn't just about price and the psychological factors to consider to make your customers buy. Jon had the chance to chat with Melina about what drives consumers to buy, how business can tailor their pricing strategy for scale and how you might be the biggest hindrance to your sales.

*FULL EPISODE ON SPOTIFY*

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