Sports Agent & CEO Leonard Armato & Producer Brian Sher join Grammys & Heismans Part 1

Описание: Welcome back to another incredible episode of Grammys & Heismans! This weeks episode is part one of a two-part series featuring renowned sports agent and CEO of Management Plus Enterprises (MPE), Leonard Armato, along with talented agent, producer, and entrepreneur, Brian Sher.

Leonard is widely known as the sports agent behind some of the greatest athletes and deals in history, with clients including Shaquille O'Neal, Kareem Abdul-Jabbar, Lisa Leslie, Ronnie Lott, and so many more! Leonard has a studied sense for success, and continues to make massive waves in the sports industry through his continued representation of top athletes and as a highly respected thought leader.

Brian Sher is an accomplished producer, director, writer, and agent in his own right, and has produced numerous TV and film projects including: The Water Boyz, Light as a Feather, The Grand Hustle, and more!

We're so thrilled that Leonard and Brian sat down with us to share their stories of how they got started in the sports and media industries, how they excelled into their current careers, and fun stories about the journey along the way.

Stay tuned for part two, dropping next week!

About Leonard Armato:
Leonard Armato is the founder and CEO of Management Plus Enterprises (MPE), and has been a leader in developing, positioning, and building “high growth” brands converging sports, media, marketing, and technology; he was CMO of Skechers; President of Skechers Performance Division, Founder/CEO of the AVP Pro Beach VB Tour; and was a board member of the Harlem Globetrotters. He is strategic adviser to high profile CEOs and is a Master at Enabling Greatness.

Armato transformed the way celebrities were marketed by masterminding the development and launch of Shaquille O’Neal’s brand, evolving the superstar from athlete to institution and “tech influencer” by activating a coalition of powerful marketing partners that supported Shaq’s newly developed brand positioning.

Embracing the tech revolutionary early, Armato created the NBA Technology Summit with now NBA Commissioner Adam Silver. The Tech Summit continues to be a must-attend event at NBA All Star Weekend. He also created Digital Media Campus, the first ever incubator to launch digital direct to consumer businesses anchored in sports and entertainment with partners Larry Ellison, Marc Andreessen, Ben Horowitz, Ron Conway, Arnold Schwarzenegger, Quincy Jones, and Pamela Anderson, among others.

About Brian Sher:
Sher is an accomplished agent, manager, producer, and entrepreneur, possessing years of experience in building and packaging successful narratives with big names attached. From scripted to unscripted content, Sher has an attention to detail that his years in the industry have magnified. His list of talent relationships includes Quavo, Mike Vick, Tyga, Lil Yachty, Niki Minaj, Lil Baby, and T.I.


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