SPIN Selling by Neil Rackham: 9 Minute Summary

Описание: BOOK SUMMARY

TITLE - SPIN Selling: Situation Problem Implication Need-payoff

AUTHOR - Neil Rackham


DESCRIPTION:
📖 Revolutionize your sales strategy with SPIN Selling by Neil Rackham. This groundbreaking resource offers a simple, practical, and easy-to-apply technique that specifically examines selling high-value products and services. Rackham delivers key insights, real-world examples, and informative case studies backed by hard research, making it the million-dollar key to record-breaking sales performance.


TIMESTAMPS:
⌚ 00:00 Introduction
⌚ 01:10 Sales Techniques for the Big Fish
⌚ 02:57 Successful Sales Strategies
⌚ 03:50 Identifying and Capitalizing on Implied Needs to Boost Sales
⌚ 04:48 Mastering Sales Techniques with SPIN
⌚ 05:40 Mastering the Art of Sales Openings
⌚ 06:07 Selling Benefits, Not Features
⌚ 06:46 Overcoming Sales Objections
⌚ 07:39 Mastering the SPIN Sales Strategy
⌚ 08:31 Final Recap



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