SPECIAL EPISODE- You've Got This Charlie Bowes-Lyon, co-founder of Wild

Описание: Making Deodorant FUN & Sustainable! The Wild Cosmetics Story with Co-Founder Charlie Bowes-Lyon | You've Got This Special!*

In this inspiring episode of the Small & Supercharged Podcast, to celebrate the launch of my book, You've Got This, I chat with the brilliant Charlie Bowes-Lyon, the co-founder of the revolutionary Wild Cosmetics. This brand doesn't just help lots of people smell better, it's completely changed how we think about deodorant and bathroom products. I was so grateful that Charlie agreed to this interview. There's SO much wisdom in it!

Ever wondered how to disrupt a seemingly mundane market and build a thriving, sustainable brand? Charlie shares the incredible journey of Wild, from the initial challenges of securing investment for a product no one quite understood, to becoming a major player in eco-conscious personal care. Learn how Wild didn't just enter a market; they aimed to create a whole new one by making sustainability genuinely desirable and even… fun! And... they did it!

In this insightful and engaging conversation, Charlie and I dive into:

The "aha!" moment that sparked the idea for Wild and their mission to make the bathroom more sustainable.
The initial hurdles of securing investment for a concept that challenged the status quo.
Wild's innovative approach to making deodorant exciting and capturing the attention of a new generation of consumers.
The crucial role of sustainability in Wild's success and their commitment to eco-friendly practices.
The power of understanding consumer needs and creating products that genuinely resonate.
Charlie's advice for aspiring entrepreneurs on launching, building a brand, and persevering through challenges.
The importance of community building and connecting with your audience on a deeper level.
Why sometimes the best approach is to trust your gut and create a market where one didn't previously exist.

If you're an entrepreneur looking for inspiration, interested in sustainable business, or simply curious about how a small idea can blossom into a major success story, you won't want to miss this episode!

Ready to get inspired by the Wild story?

Discover the world of Wild Cosmetics:
Website: [https://wearewild.com]
Instagram: [  / wearewild  ]

*Don't forget to grab your copy of *You've Got This for more inspiring stories and empowering guidance on your own journey!** [https://www.amazon.co.uk/Youve-Got-Th...]

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