Consumers Will Still Want Custom Packaging - Michael Kauffman, Executive Director of the Clio Awards

Описание: Welcome to the Unboxed Show

The Unboxed show is a space for conversation about brand experiences, the challenges and wins across industries and product types, and the impactful additional brand experiences and affinity created through custom-branded packaging and beyond. Whether you are a startup founder looking to expand your brand's reach, a marketing professional looking for some tips, or an enterprise executive looking for inspiration from industry leaders, we have an episode for you.

This week we are joined by Michael Kauffman, who is the Executive Director of the Clio Music and Clio Cannabis programs at The prestigious Clio Awards, as well a wealth of experience having worked at organizations such as Youtube and Google to name just a few.


Within each episode, we ask industry experts the following 5 questions:

What inspired you to get into the custom packaging industry, and how did you get your start in the field?
How does custom packaging contribute to creating a unique brand experience, and what are some of the most effective strategies you've seen for achieving this?
Can you share any success stories or case studies of businesses that have transformed their brand through custom packaging and design?
What are some of the biggest challenges or roadblocks that businesses face when it comes to custom packaging, and how can they overcome them?
How do you see the future of custom packaging evolving in the next 5-10 years, and what should businesses be doing now to stay ahead of the curve?

This show is sponsored by Merchant Boxes.
Merchant Boxes is the award-winning custom packaging and sourcing agency leading the charge in extended brand experiences. Having worked with some of the biggest brands on the planet all the way to small batch innovative custom projects for small businesses, Merchant Boxes are the standard in custom packaging.

Check them out here: www.merchantboxes.com

ABOUT CLIO
Clio is the premier international awards competition for the creative business. Founded in 1959 to celebrate creative excellence in advertising, Clio today honors the work and talent at the forefront of the industry in a variety of specialized fields, including: sports, fashion, music, entertainment, cannabis and health. As a leading authority on the diverse and ever-changing creative landscape, Clio celebrates creativity 365-days-a-year via its global ad database Ads of The World and its content platform Muse by Clio.

ABOUT CLIO MUSIC
Built on Clio’s enduring reputation for recognizing the most creative and culturally relevant marketing and communications, Clio Music celebrates the visceral power of music to connect consumers with artists and brands around the world. The program was introduced in 2014 to award the creative contributions of the marketers and communicators that propel the industry forward, inspire a competitive marketplace of ideas, and foster meaningful connections within the creative community.

ABOUT CLIO CANNABIS
Expanding on Clio’s enduring reputation for establishing best-in-class programs honoring creative ideas in a variety of specialized verticals, Clio Cannabis celebrates the creators at the forefront of cannabis marketing and communications. Launched in 2019, Clio Cannabis sets the bar for creative work in a rapidly growing industry, builds a greater understanding of a developing category, and elevates creative contributions from top talent and agencies.

CONTACT DETAILS
Instagram: @michaeljoel
Linkedin: /michaelkauffman
Twitter: @michaeljoel
e: [email protected]

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