I Studied 12,000 Facebook Ad Accounts - Here's What Works in 2026

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My 22 Page Written Guide On How To Setup And Optimize Your Ads: https://themoonlighters.com/guide/?ut...

If you are new to this channel, there's a bit you should know about me...

2012 - Sold my first product online, a camping blanket.
2014 - Opened my first shopify store and launched my first facebook ad
2017 - Sold my shopify store
2018 - Recruited by VaynerMedia’s ecommerce team. Team Member #5. Ran ads for Liquid IV, Supergoop and Young Nails.
2019 - Joined BarkBox as Director of Emerging Channels
2020 - Ran ads
2021 - BarkBox grows from 150mil to 2.5B, goes public on NYSE.
2022 - Started The Moonlighters
2023 - Started exclusively hiring top 1% media buyers.
2024 - Fired sales team, my business partner speaks to every client before we work together.
2025 - 150+ clients served.

Free Resources:Ad Creative Library: https://themoonlighters.com/creative/...

All My Free Stuff (Ad Creative Library, Etc, etc, etc,): https://themoonlighters.com/free/?utm...

Case Study: How We 10X'd a Brands' Sales In 40 Days While Increasing Their ROAS By 23%: https://themoonlighters.com/case-stud...

Connect on Instagram:   / sampiliero  

Join my team: https://themoonlighters.com/careers/?...

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I broke down insights from over 12,000 Meta/Facebook ad accounts to reveal exactly what’s working now in 2026. Whether you're scaling or just starting out, this video covers proven facebook ads strategy, how to master facebook ads scaling, and implement an effective ecommerce facebook ads system. I walk you through the full meta ads framework and the latest facebook ads structure that’s driving real results.

You’ll learn how to build swim lane ad accounts, target new vs existing customers meta, and run high-performing creative testing facebook ads. I also explain the power of weekly creative testing and how the andromeda update has changed the game for cbo facebook ads and flexible ads meta.

Want to improve performance using ugc ads strategy? I’ve got you covered. This breakdown will help you boost facebook ads optimization, align with your paid social strategy, and drive more facebook ads profit through smart roas optimization. I also reveal how to make meta ads for ecommerce work and set up a powerful facebook ads system based on real data and facebook ads best practices.