Product Design Case Study + Lego Hidden Side + User Research
Автор: Matt L
Загружено: 2025-06-18
Просмотров: 42
Описание: This video is my product design case study focusing on the Lego Hidden Side augmented reality (AR) app and playsets. I walk through my Don Norman-style Design Thinking process. In this case study, I highlight key issues with the original app, primarily that the user interface (UI) was overwhelming, and users weren't interacting with the physical Lego bricks during gameplay. I then present my ideas and prototypes for solutions aimed at simplifying the UI, making it more photorealistic, and, most importantly, encouraging more hands-on play through revised UI and gameplay mechanics. Through this project, I also had the opportunity to teach undergrad students essential product design skills, as demonstrated by the excellent examples from their AR experiences.
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