Marketing Mix & 7Ps in LIS services

Описание: In this informative video, we delve into the world of Library and Information Science (LIS) and break down the 7Ps of Marketing Mix. Join us as we explore how these key principles can be applied to the LIS field, helping libraries and information centers thrive in today's digital age. Discover how Product, Price, Place, Promotion, People, Process, and Physical Evidence play a vital role in achieving success in LIS. Whether you're a student, professional, or simply curious about marketing in the context of libraries, this video is a must-watch. Like and share this video to spread the knowledge!

OUTLINE:

00:00:00 Introduction to the Seven Ps of Marketing Mix for Library and Information Services
00:00:17 Product - Services and Information Resources
00:00:41 Price - Minimizing Indirect Costs
00:00:56 Place - Accessibility in the Digital Era
00:01:13 Promotion - Communicating the Value
00:01:31 People - Investing in Staff
00:01:43 Process - User-Friendly Procedures and Systems
00:01:53 Physical Evidence - Creating a Pleasant Environment
00:02:07 Recap and Conclusion