Why Auto Repair Shops Lose Customers by Ignoring LinkedIn with Harris Fanaroff

Описание: There are four core aspects of business development in auto repair: in-person, email, phone, and social selling. In-person relationships will always matter most, but they only scale so far. Harris Fanaroff, founder and CEO of Linked Revenue, explains that shops lean on email because it is easy, avoid cold calls because they are uncomfortable, and dismiss LinkedIn because it feels difficult to master. That blind spot is costing shops real opportunities to build trust and grow.

In this episode of Maximum Octane, Kim Hickey and Jason Patel sit down with Harris Fanaroff to break down what he calls the fourth route to market. Harris explains why LinkedIn works differently from other platforms, why executives and ideal customers already live there, and why most shops completely ignore it. He shares a practical blueprint for using LinkedIn to stay top of mind, attract higher-quality customers, recruit better talent, and build genuine relationships without sending generic messages or relying on automation.

The conversation delves into founder-led content, why authenticity matters more than volume, and how consistent thought leadership distinguishes shops that blend in from those that stand out. Harris also explains how to track real ROI from LinkedIn activity, why AI should support your voice instead of replacing it, and how a shop owner can dominate a local market simply by showing up where competitors refuse to spend time.

Tune in to episode 136 of Maximum Octane if you are tired of crowded marketing channels and want a smarter way to reach the right customers. Let us help you change how you think about LinkedIn and your role as a shop owner.

Episode Takeaways
00:00 Intro
04:50 The four routes to business development and why LinkedIn is the most underused
06:30 Why most sales teams over-rely on email and avoid harder but better channels
07:20 How consistent LinkedIn content creates long-term separation from competitors
08:15 Why your ideal auto repair customers already spend time on LinkedIn
10:00 How LinkedIn supports both customer acquisition and technician recruiting
11:05 A simple local LinkedIn strategy shop owners can implement immediately
12:10 Why connecting with local executives beats mass marketing every time
14:30 How LinkedIn replaces old school networking groups at scale
17:05 Why founder-led content outperforms generic shop marketing
19:10 How Harris creates content without ghostwriting or losing authenticity
20:30 The three parts of a LinkedIn system that actually produce ROI
22:30 Why tracking real people matters more than vanity metrics
25:00 The right way to use AI without sounding fake
27:15 Why most shops quit too early and never see results
32:15 Why holiday posts do nothing and executive visibility changes everything

Connect with Harris Fanaroff:
https://linked-revenue.com/
  / harrisfanaroff  
  / harrisfanaroff  
https://x.com/HarrisFanaroff

Let's connect:
https://maximumoctane.com/
  / hickeykim  
  / kim.hickey.167  
Email: [email protected]

#linkedintips #businessdevelopment #automotive