Inside the mind of a Buyer with Nahid Kermali

Описание: Faiza Bouguessa is joined by Nahid Kermali, Buying Manager at Ounass, for an honest conversation about the business behind fashion, precision in creativity, and the discipline it takes to build longevity in an ever-evolving industry.

With over fifteen years shaping the region’s luxury landscape, Nahid reflects on her journey from Bloomingdale’s New York to Dubai’s retail scene, and what it means to curate brands that truly resonate. She opens up about balancing intuition with data, creativity with structure, and motherhood with a demanding career, all while staying anchored in purpose and integrity.

Together, they explore the delicate relationship between designers and buyers, the unseen rigor behind every collection, and why trust, clarity, and consistency remain at the heart of every enduring partnership.

LISTEN TO THE BOUQUESSA VOICE
🎧    • Inside the mind of a Buyer with Nahid Kermali  

ABOUT THE BOUQUESSA VOICE
A podcast by designer Faiza Bouguessa, The Bouguessa Voice spotlights visionary minds shaping culture, creativity, and business from the Middle East to the world. Each episode explores purpose-driven leadership, craftsmanship, and the stories behind meaningful success.

ABOUT FAIZA BOUGUESSA
Founder and Creative Director of Bouguessa, Faiza is known for her refined vision of quiet luxury rooted in culture and craftsmanship. Through The Bouguessa Voice, she opens honest conversations with leaders redefining what it means to build with purpose.

#TheBouguessaVoice #FaizaBouguessa #NahidKermali #BouguessaConversations
#WomenInFashion #FashionPodcast #CreativeConversations #VoicesOfFashion

It is a grounded and insightful exchange on resilience, evolution, and what it really means to build a career and a brand that lasts.

00:00 – Introduction
00:45 – Nahid’s journey from New York to Dubai
01:15 – What it means to be a buyer
02:30 – Beyond buying: brand activations & pop-ups
03:30 – Balancing career and motherhood
05:30 – Structure, routine, and discipline
06:30 – Data vs. intuition
07:40 – The evolution of the Middle Eastern customer
08:40 – Spotting trends and staying ahead
09:00 – How designers should approach buyers
10:20 – What catches a buyer’s eye
11:15 – The role of communication and PR
12:30 – Keys to a successful buyer–designer relationship
13:20 – What buyers look for in a collection
14:20 – Best-performing categories at Ounass
15:45 – The importance of consistency and calendar
17:00 – Sustainability and creative rhythm
18:00 – Building long-term partnerships
19:30 – How many SKUs a brand really needs
21:30 – What makes a brand ready for Ounass
22:45 – Anecdote: meeting Victoria Beckham
24:10 – Reflecting on growth and purpose
25:30 – Advice to her younger self