100 Today: 2017 Diamond ECHO Award Winners Share Their Story

Описание: Tasked with moving the needle for the organization more than a little bit... $1.3 Billion in 5 years to be exact, SickKids Foundation and Cossette initiated a groundbreaking campaign that leveraged real-world data to gain visibility and urgency, and make their goal of 100 donations per day tangible for their audience. The campaign would go on to win them the coveted Diamond ECHO Award in 2017. In this video we look back to listen to their story.

Each year, the ECHOs attract entries from hundreds of leading brands and agencies across North and South America, Europe, Africa and Middle East, and Asia-Pacific regions to find how their data-inspired marketing stacks up on a global stage. How does your data-inspired marketing stack up? Download your entry kit at https://www.echoawards.org/