From Clicks to Clinical Change: Redefining Medical Education Impact | Next Medical Festival ’26

Описание: How should medical education impact really be measured?

In this full session recorded at Next Medical Festival ’26 in Brussels, we explore why traditional metrics such as clicks, views and attendance are no longer enough, and what Medical Affairs teams are starting to focus on instead.

During the session “From Clicks to Clinical Change: Redefining Medical Education Impact”, Daniela Clape (Founder & CEO, Xpeer) and Olivier Valcke (Biocodex Microbiota Institute) discussed:

– Why measuring activity is not the same as measuring impact
– What happens after medical education is delivered
– How behaviour change and clinical application can be tracked
– The role of long-term, accredited education
– Real-world challenges of implementing new technologies
– Why trust, relevance and follow-up matter more than volume

This conversation reflects the evolving role of Medical Affairs, the growing need to demonstrate real clinical impact, and the shift from visibility-driven metrics to value-driven measurement.

Speakers:
Daniela Clape – Founder & CEO, Xpeer
Olivier Valcke – Biocodex Microbiota Institute

Recorded at Next Medical Festival ’26 (Brussels)

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