Rethinking Brand Visibility in the Age of AI | Jennifer Jackson, CMO, Actian

Описание: AI continues to change the way buyers discover and choose brands, with many turning to tools like ChatGPT, Perplexity, and Claude for answers. This has made content planning and development more critical than ever. So how should brands evolve their content strategy to stay visible in the age of AI?

In this episode of Straight to Voicemail, Rachel Elsts Downey sits down with Jennifer Jackson, CMO at Actian, to discuss how brands can adapt their content strategy in an AI-driven world. Jennifer shares why discoverability now depends on both human relevance and machine readability, and how brands can build for both.

You’ll learn:
How AI tools are changing the way buyers interact with brands
Why clarity and consistency matter for brand visibility
How to create content that works for both people and AI platforms

Jump into the conversation:
(00:00) Why we wanted to hear from Jennifer Jackson
(00:11) Content Strategy Isn’t What It Used to Be
(00:32) The Rise of AI Search
(00:55) Meet Jennifer Jackson, CMO of Actian
(01:58) The Big Question: Content Strategy in the Age of AI
(02:35) Less Website Traffic, More AI Discovery
(02:57) Double Down on Brand Messaging
(03:16) Writing for Humans and Machines
(04:00) Building Credibility Through Evidence

Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again.
Don’t miss this conversation! Follow Straight to Voicemail and explore Genius Cuts for more B2B content strategy insights. https://shareyourgenius.com/blog/

Follow Rachel Elsts Downey on LinkedIn
  / rachelelstsdowney  

Follow Jennifer Jackson on LinkedIn
  / jennifer-jackson-mktg  

Actian   / actian