[PANEL SESSION 5] Understanding Consumer Trends in West Africa | RTM Event 2025

Описание: 📍 Session Title: Understanding Consumer Trends in West Africa
📅 Recorded at: RTM (Route-to-Market) Conference 2025
🎙️ Panel Session 5
🎯 Theme: Understanding Consumer Trends

🔍 Session Overview

This insightful session delves into the dynamic consumer landscape of West Africa, unpacking the cultural, economic, and technological factors shaping how people shop, spend, and engage with brands.

The panel explores evolving preferences and purchasing patterns across key categories, highlighting what drives consumer trust, loyalty, and decision-making in diverse local markets.

We explore:

🌍 Regional nuances shaping consumer behavior and spending habits
📈 Emerging trends influencing product adoption and category growth
📱 The growing role of mobile, social commerce, and digital platforms
💡 Practical strategies to anticipate and respond to changing consumer expectations

Whether you’re entering new markets or seeking to deepen market share, this session equips you with actionable insights to navigate the evolving consumer environment in West Africa.

👥 Panelists Include:

Ayobami Aiyedogbon, Commercial Director at Danone
Feyi Olubodun, CEO,Managing Partner at Open Squares Africa
Barong Asiodu, Head, Corporate Planning & Strategy at Rite Foods Limted
Franklin Ozekhome, Co-Founder at Maskvrade

💡 Moderated by: Ifeanyi Benjamin, Value to Market Platforms Director at Coca-Cola Company

📌 Key Takeaways:

Understand key consumer behavior patterns influencing purchasing in West Africa
Identify emerging trends and cultural drivers shaping buying decisions
Explore how digital ecosystems are reshaping consumer-brand relationships
Gain strategies to align your brand with shifting consumer expectations and values