Tuesday At Ten - Meeting Recap Feb 24th, 2026

Описание: The weekly Tuesday at 10 mastermind meeting focused on strategies to generate business in real estate, led by Alan Lozano. He shared eight tactics for agents to increase business, including working their database, hosting open houses, creating video content, and partnering with local businesses. Elizabeth and Josie discussed their experiences with these strategies and shared personal anecdotes.

Real Estate Prospecting Strategies
Alan led a discussion on generating business in real estate, emphasizing the importance of active prospecting over passive methods. He outlined eight strategies, including working the database, using the HOP method (home, online, and person), hosting open houses, and creating video content. Alan also discussed reaching out to for sale by owners and expired listings, as well as running a "Come LIST Me" campaign to the sphere. He stressed the need for consistency and persistence in implementing these strategies to generate business in a competitive market.

Real Estate Referral Strategies
Alan shared strategies for generating real estate referrals and achieving sales goals. He emphasized the importance of making 100 calls in a day, or a "Century Club," as a way to push past comfort zones and meet objectives. Alan also discussed the value of networking with local businesses and hosting joint events to build a consistent pipeline of referrals. He encouraged agents to think about their goals and commit to the necessary actions to achieve them.

Client Engagement and Relationship Building
Alan discussed strategies for business development, emphasizing the importance of building rapport with clients and offering small gestures like gifts to foster reciprocity. Elizabeth shared an idea for a potential client engagement using a donut receipt survey, which Alan supported as a simple yet effective tactic. Alan also introduced the STAY framework, encouraging agents to share stories, be authentic, and position themselves as experts to attract ideal clients. He stressed the importance of visibility and generating business through consistent effort and execution.

Authenticity in Real Estate Sales
Alan and Elizabeth discussed the importance of authenticity and genuine care in real estate sales. Alan emphasized that real estate agents are in the sales business and encouraged embracing the role of a salesperson. He highlighted that selling and recruiting are natural activities that people engage in daily, and he advised agents to be proud of their profession. Alan also shared his personal experience of how sales has provided financial freedom and opportunities for him and his family.

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