The Halo Effect, Reverse Halo Effect and Horn Effect Defined & Explained (w/ Examples) in One Minute

Описание: Does the horn effect somehow explain why so many companies hire very attractive actors for their commercials?

In a way... yes, the halo effect may very well represent the #1 reason why that happens.

However, I've defined and explained the halo effect today so as to make it clear (with examples) that things can get tricky.

The reverse halo effect and horn effect are textbook example of how the halo effect can actually backfire.

I did my best to provide examples for both the reverse halo effect and the horn effect which should illustrate why things aren't always as obvious as they seem when it comes to marketing.

Finally, you're probably asking yourself why you should care about the halo effect definition, explanations as to what the reverse halo effect is or horn effect examples... well, think of it as an investment in yourself.

The more familiar you are with the marketing dimension of economics, the harder to manipulate you'll be and even with only this goal in mind, I think you'll be happy you invested a minute to watch this video down the road :)

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