AI and the Future of Copywriting

Описание: Is AI a crutch for your creativity or a tool to enhance your voice?

In this conversation with Lib we chat about how AI helps and where it quietly misses the mark with our content and copywriting. We talk about the tension between quick outputs and the slower thinking writing needs, and why polished tools can spark imposter feelings if you are not grounded in your own voice. AI will not do the thinking for you, yet too often we let it.

Lib shares how she uses AI for structure and research without handing over the creative part. We also touch on the emotional side of tech, from people feeling attached to their tools to writers drifting from their natural tone.

The heart of the episode is simple. Know your voice, know your audience, and let AI support the work instead of shaping it. Strong writing still starts with a person who thinks and cares.

Episode Highlights
00:00 Introduction to AI and Copywriting
04:51 Lib's Journey to Writing and Content Creation
10:00 The Role of AI in Creativity
15:03 The Human Element in Writing
20:00 Navigating Emotional Connections with AI
24:58 The Future of AI in Communication
28:25 Exploring AI in Communication
30:01 Custom AI Tools for Brand Voice
34:01 The Balance of AI and Human Touch
40:01 Navigating Perfectionism in Writing
44:50 Research and Understanding Audience Voice
49:51 The Art of Listening in Copywriting
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Connect with Lib: http://libaubuchon.com/

Get in Touch with Rebecca:
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This podcast was produced by B&B Vickers Entertainment LLC