The Untold Story of Pulse Candy: Turning ₹1 Into ₹100 Crores

Описание: This tiny ₹1 candy has taken India by storm and is called Pulse Candy!
While most people think of it as just another candy, Pulse is a revolutionary product that completely disrupted the confectionery industry.

💥 In just 8 months – ₹100 Crores in revenue
💥 In 2 years – ₹300 Crores
💥 And now in FY24 – ₹1,000 Crores worth of candies sold!

But it wasn’t easy…
Pulse entered a cutthroat market dominated by giants like Mango Bite and Alpenliebe.
👉 Did you know 90% of new candy brands fail in their first year?

So, why did Pulse’s makers take such a huge risk?
How did Pulse beat the odds and become a legendary brand in India’s candy space?
And what crucial business lessons can YOU learn from this success story?

👉 Don’t miss this deep dive into Pulse’s journey, strategies, and growth hacks that every entrepreneur and marketer must know!

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Credits for this video: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost & Think School

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