How Easypaisa Was Built in Pakistan | FinTech Case Study
Автор: Ali Murad Awan
Загружено: 2026-01-22
Просмотров: 154
Описание:
This video explains how branchless banking, regulation, and business strategy built Pakistan’s biggest fintech success.
Pakistan was never short of money, it lacked access.
In this deep-dive fintech case study, we explain how EasyPaisa evolved from a simple mobile money transfer service into a platform processing Rs 9.5 trillion annually, contributing nearly 9% of Pakistan’s GDP.
This video covers:
• Why traditional banking failed millions in Pakistan
• How M-Pesa inspired branchless banking
• The role of Nadeem Hussain, Tameer Bank & Telenor
• State Bank of Pakistan’s regulatory framework
• Easypaisa vs JazzCash competition
• Business model, agent network & monetization
• Lessons for startups and emerging markets
This is not just a fintech story — it’s a business, strategy, and economic transformation case study.
Повторяем попытку...
Доступные форматы для скачивания:
Скачать видео
-
Информация по загрузке:
