E-commerce Growth Blueprint | Single vs Multi Product, Ads, Returns & Scaling ft. Sachin Rana

Описание: E-commerce Growth Blueprint | Single vs Multi Product, Ads, Returns & Scaling ft sachin rana Many people want to start e-commerce, but very few understand what it really takes to grow and survive in this business. From product selection to handling ads, returns, and scaling, every step comes with real challenges.

In this in-depth conversation with Sachin Rana, we explore the real blueprint behind building and growing an e-commerce business 👇

👉 Single product vs multi product — which is better for beginners
👉 How to select the right product (demand, margin, competition, logistics)
👉 The reality of slow sales and ad losses
👉 Why high returns happen and how to find the real cause
👉 How to identify whether the problem is product, listing, or audience
👉 Differences between Amazon, Flipkart, and Meesho for sellers
👉 How to handle account suspension and policy warnings
👉 How to protect your business from fake sellers and copied listings
👉 Cash flow management for e-commerce beginners
👉 When and how to scale ads profitably
👉 Systems needed after crossing ₹1 crore in sales
👉 The right time to hire your first team member
👉 Common mistakes that stop sellers from growing

This episode focuses on real experiences, real problems, and real solutions not shortcuts or hype.
Weather you are planning to start e-commerce or already running an online store, this conversation will help you understand what actually works in today’s market.
Have you started e-commerce yet, or are you planning to start?
Share your doubts and journey in the comments.

Time stamp:
01:56 – Podcast intro & guest introduction
03:10 – Started e-commerce at age 13–14 due to unsold factory stock
06:34 – First product listing & first order from Arunachal Pradesh
07:48 – Product mapping strategy explained (Buy Box concept)
11:06 – Biggest mistake: mapping, high returns & trademark issue
12:49 – Types of returns (RTO vs DTO) & how to reduce returns
15:20 – Wrong product returned? Claim process explained
18:03 – Do big sellers get more claim approval than small sellers?
22:10 – How beginners should choose the right product category
28:39 – Premium look = higher sales (photo & title strategy)
33:05 – Minimum investment needed to start e-commerce business
48:03 – Time taken to reach first ₹1 crore turnover & profit margin










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