Trust, Branding and Visibility in Modern Search (Healthcare, Legal, Finance)

Описание: Webinar recording (52 mins): How to market high-trust businesses, where credibility matters more than clever tactics.

In this session, Tabitha Beasley (The Marketing Associates) covers the branding fundamentals that drive trust in critical industries. Then Silvia Del Corso (PinkSEO) explains how Google and AI-powered search tools increasingly assess credibility in medical, legal and financial topics, and what that means for visibility.

What you’ll learn

How branding works differently in high-trust industries (trust, risk, accountability)
• The “firefighting vs future-proofing” lens for marketing decisions
• How to clarify your target audience and messaging
• What has changed with AI in search for YMYL topics (healthcare, legal, finance)
• Practical trust signals that support visibility (authors, credentials, affiliations, case studies)
• How to use AI safely for content without losing credibility
• Why AI tools quote some sources and ignore others
• Q&A: multi-page vs one-page websites, About pages, and showing accreditations

Chapters
00:00 Welcome + context
01:10 Tabitha: Branding in critical industries
18:05 Silvia: SEO, trust signals and AI in search
41:15 Q&A (websites, About pages, accreditations)

Connect
PinkSEO (Silvia Del Corso): https://www.pinkseo.marketing/
The Marketing Associates (Tabitha Beasley): https://themarketingassociates.co.uk/

Important note
This webinar is for educational purposes. It does not provide medical, legal or financial advice.