Biopharma's Rapid Transition to Omnichannel Marketing
Автор: Veeva Systems Inc
Загружено: 2023-12-15
Просмотров: 874
Описание:
In this podcast, commercial leaders from ADVANZ Pharma and Sanofi discuss how they are transforming their HCP engagement strategies. Find out how these innovative biopharmas are transitioning to an omnichannel approach.
Did you know? HCPs initiate 30% of conversations with an inbound channel, like compliant chat, when it’s available – allowing them to get the information they need in real time. Watch the latest Veeva Pulse Field Trends insights to learn more about the transformative impact of two-way digital channels https://go.veeva.com/3GHnUuV.
0:28 introduction
4:44 Recent Market Drivers
12:31 The Right Channel Mix
15:47 The Field Team Empowerment
23:19 The "Why" and the "How"
26:26 Lessons Learned
32:06 What's Currently Missing
35:44 Leveraging Data
39:53 Compliance
52:18 The Future of Biopharma
56:16 Top Tips
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