From VC Bust to PE Success - The New Engen Story

Описание: Justin Hayashi is the CEO of New Engen, a performance-driven, digital marketing and growth agency. He co-founded the company in 2016 and also serves on its board of directors. Before New Engen, Justin led customer acquisition and analytics at Zulily, where he drove e-commerce growth.

Here’s a glimpse of what you’ll learn:
• [0:00] Introduction
• [1:32] New Engen’s digital marketing services and its focus on mid-market B2C brands
• [7:47] Why New Engen raised VC funding and initially pursued a SaaS business model
• [14:37] How ownership structure shaped the decision to transition to private equity
• [16:44] Justin Hayashi shares why he selected Insignia Capital as a PE partner
• [22:08] Key differences between VC and private equity ownership, engagement, and governance

In this episode…

Building a high-growth agency doesn’t always follow a linear path. How can leaders respond when their company’s initial vision collides with market realities and investor expectations?

CEO of New Engen, Justin Hayashi, talks about building and scaling his digital marketing agency with private equity. With host Todd Taskey, Justin discusses the company’s pivot from a SaaS vision to an agency model, how VC and private equity differ in practice, and the importance of choosing the right PE partner and developing an M&A strategy for long-term growth.

Resources mentioned in this episode:
• Justin Hayashi on LinkedIn -   / justinhayashi  
• New Engen - https://newengen.com
• Todd Taskey on LinkedIn -   / toddtaskey  
• Tower Partners - https://www.towerpartners.com

Sponsor for this episode…

This episode is brought to you by Fiscal Advocate.

Fiscal Advocate builds, integrates, and manages financial infrastructure to grow your firm.

They create metrics and models to help agencies understand their unique position in the market, making them attractive to potential buyers.

To learn more and get started, visit https://fiscaladvocate.com/contact/.

This episode is brought to you by Tower Partners, a private investment bank and advisory firm providing premier service to the lower middle market.

We are a national firm with a global reach, supporting clients throughout the United States with headquarters in Columbia, MD, and an office in New York, NY.

Our team of industry veterans has advised sell-side and buy-side engagements with over $20+ billion in value for entrepreneurs, family-run businesses, and financial sponsors.

To connect with Tower Partners, visit https://www.towerpartners.com/ or email [email protected].