The E-Commerce Approach to Digital Marketing in the Trades | Podcast Ep. 253 |Toolbox for the Trades

Описание: The bustling show floor at ServiceTitan’s annual Pantheon conference was the perfect place to talk about challenges and opportunities in digital marketing in the home services trades.

Scorpion Chief Revenue Officer Jamie Adams was there to weigh in on the rise in competition and advertising costs. And why those factors require a sophisticated, data-driven approach.

“ The competitiveness and expensive [factors in digital marketing] are challenges,” he says. “I think the other challenge is just the rise in AI, particularly how consumers are using AI because there’s all this talk that Google is dead and consumers… are going to ChatGPT.”
Adams says more often, consumers are asking AI tools what’s a reasonable cost to pay for a home drain to be cleaned.
“That shouldn't be a very difficult thing to answer,” he says. “Yet, a lot of plumbers don't wanna answer that over the phone. They wanna send the technician out.”
No, says Adams.
“I think consumers are wanting more information like that,” he says. “And the business owners that respond and come up with a strategy to supply that are probably gonna have an advantage.”
Scorpion and ServiceTitan have joined forces. Adams believes one of ServiceTitan’s tools is a major asset to customers.
“From my point of view, Marketing Pro is a hidden gem in the ServiceTitan stack,” he says. “ServiceTitan is known for their operational and FSM software. But man, being able to market to your CRM database is critical, especially given how expensive marketing and advertising has become today.”


Jamie Adams recently joined ServiceTitan’s Amanda Salvatore on the “Toolbox for the Trades” podcast, which included Adams’ thoughts on:


[3:55[ How competition is driving up expenses
[4:31] Contractors’ biggest marketing challenges and AI’s influence on consumer trends
[9:57] Taking the e-commerce approach to enhancing the customer experience
[10:55] The ServiceTitan-Scorpion partnership advantage
[13:01] The competitive advantages of adding Scorpion to your Marketing Pro stack

Additional Resources
Marketing Pro: https://marketplace.servicetitan.com/...

To hear more stories from the trades, subscribe to Toolbox for the Trades on Apple Podcasts, Spotify, Google, or anywhere you get podcasts.