MGT301 Short Lectures PRINCIPLES OF MARKETING Themes Covered (1 to 3) Virtual University of Pakistan
Автор: Learning with Xee
Загружено: 2023-10-05
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Описание:
Week 01 Theme 1: Understanding Marketing
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Topic-001 About the Course
Topic-002 Recommended Readings
Topic-003 How to Study?
Topic-004 Course Activities & Assessments
Topic-005 Marketing and My Life
Topic-006 What is Marketing?
Topic-007 Defining Marketing
Topic-008 Marketing Vocabulary I
Topic-009 Marketing Vocabulary II
Topic-010 Marketing As Demand Management
Topic-011 Demand Situations
Topic-012 Marketing Orientations I
Topic-013 Marketing Orientations II
Topic-014 Defining Marketing Management
Topic-015 Managing Customer Relationships
Topic-016 Capturing Customer Value
Topic-017 New Trends in Marketing
Topic-018 Changing Marketing Landscape
Topic-019 How Does Marketing Work?
Week 02 Theme 2: Marketing Environment
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Week 03 Theme 3: Organization and Marketing Strategy
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