Marketing for Kitchen & Bath Remodeler Startups Where to Focus and What to Avoid

Описание: If your marketing strategy keeps stalling, you are probably focusing on the wrong things first. 

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If you are trying to move from one crew to two crews, the goal is not more random leads. It is better jobs and a more predictable calendar. In this video, we outline a focused kitchen remodeling marketing strategy built specifically for startup and growth stage remodelers. 

Instead of chasing every platform, you will see where to put your limited time and budget first, and which common marketing moves are better saved for later. This is about building a solid foundation, avoiding expensive distractions, and creating momentum you can actually sustain as you grow.

Read the full blog here: https://digitalharvest.io/marketing-r...

Playlist:
1 Getting Google Reviews and Online Reputation Management:    • How to Handle Google Review Bombing and Fa...  
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1 How to Verify a Google Business Profile at a Home Address:    • How to Verify a Google Business Profile at...   
2 How to Win Google Local Service Ads in Competitive Markets:    • How to Win Google Local Services Ads in Co...   
3 How to Get More Reviews:    • How to Get More Google Reviews for Your Ho...   
4 How to Handle Google Review Bombing and Fake Reviews:    • How to Handle Google Review Bombing and Fa...  
5 Google Local Service Ads Requirements:    • 4 Google Local Service Ads Requirements fo...   

Timestamps
00:00 - Introduction
00:41 - Simple one page website strategy
02:01 - Why Google Business Profile is critical
03:19 - How to get more Google reviews
04:16 - Google Local Service Ads setup
06:08 - When to consider Facebook, Angie, or Thumbtack
07:02 - Why BNI beats Chamber of Commerce
08:31 - What to avoid at this stage of growth

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Transcript:

Avram Gonzales: This video is for kitchen and bath remodelers who are going from one crew to two crews who want to book their calendar with more full jobs instead of all the small, little piecemeal BS contractor work just to keep people busy, just to keep the calendar going. This is how you get real good jobs, and it starts with setting a well-thought-out foundation. You gotta make the most of the money that you have in all the marketing that you do. I'm gonna give you five recommendations in this video of things that you need to focus on now to get your business to the next level. And I'm also gonna give you a list of things that I would avoid like the plague to save you time, energy, and money. Let's jump into it. 

First things first, you need a very simple website, one page. The website's purpose is just to show that you, that people can trust you, and that you're credible. You know this already. Many contractors don't even have a website, so just having one puts you ahead of everybody else. You can go to sites like fiverr.com or upwork.com, and you can hire somebody for a couple hundred dollars to make you a website that's got just your business name, logo, easy contact information, a description of the services that you provide, your service area in which you will render services, some before and after photos of projects that you've done. And as mentioned before, like a contact form or an easy way to contact you. Bonus points if you put an about section that highlights you, the owner, and humanizes the business. This will help you stand out from your other competitors. A simple one-page website versus spending thousands on a multi-page website that honestly, you're too early for is the best focus. Later, you can update and get the fancy website 'cause it'll actually help you drive leads, but right now, the point isn't to get found. The point is to be there when people look for you. 

The second thing that I recommend is getting verified on Google Business. When people look your business name up, if somebody recommends you and they type in your business name into Google, the first thing they're gonna see, or even chat, even ChatGPT, the first thing you're gonna see is information. Like if they're on Google, the Google business profile, if they're on Chat, it'll take the information from the Google business profile and put it front and center. If you don't put that information out there, nobody can find it.

Here’s the direct link to this video:    • Marketing for Kitchen & Bath Remodeler Sta...   

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