Shell: The extraordinary journey of a revolutionary oil company
Автор: Business Insights
Загружено: 2024-01-18
Просмотров: 40
Описание:
the journey of Marcus Samuel, who transformed his family's London business into the influential Shell Transport and Trading Company. Marcus recognized the oil business's potential in East Asia and formed a strategic alliance with the Rothschild family, securing exclusive kerosene distribution rights. He revolutionized oil transportation by designing specialized steamships, leading to a significant increase in efficiency.
Facing challenges from rivals like Royal Dutch Petroleum, Shell engaged in a decade-long trade war until a merger in 1907 created the Royal Dutch Shell group. The company's growth surged with innovations, such as sponsoring motor rallies and supplying fuel for historic flights. Shell played a crucial role in both World Wars, supplying essential resources to the Allied Forces.
The post-war era marked Shell's global expansion and technological advancements, propelling it to the forefront of the oil industry. However, environmental concerns arose, with internal research in the 1980s predicting climate change consequences. Despite public denial, Shell later embraced climate action rhetoric while facing criticism for contradictory lobbying practices.
In the present day, Shell remains a major player in the oil industry, accused of greenwashing due to conflicting actions and rhetoric. The company plans to grow its fossil gas business, sparking accusations of prioritizing profits over environmental responsibility. The legacy of Marcus Samuel, initiated over a century ago, endures through Shell's position as the fifth-largest oil company globally, symbolized by its iconic logo.
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